We’re excited to share that our premium Australian seafood brand Glacier 51 Toothfish has received the award for ‘Best Sustainable Seafood Product’ during the Marine Stewardship Council’s Sustainable Seafood Awards for the second year running.
This year our retail portions were the focus. Integrated with the revolutionary blockchain food traceability platform OpenSC, this is a world-first in seafood sustainability and traceability technology.
Consumers can take a journey on a truly incredible ocean to plate story simply by scanning a QR code located on the front of the retail portion pack.
Each QR Code traces the portion back to a single fish (via RFID tagging), to the day of capture and the name of the vessel and captain.
Scanning the QR code on the front of the pack using a smart phone loads an end user experience which shows where the product was caught in an MSC certified sustainable fishery, proving at the same time that it was not caught in any marine protected areas.
The 3D mapping software reveals the journey of the product from the place of capture (lat & long) all the way to the retail store in any country where the end consumer completes the final scan.
Consumers want to know more information about the origins of their seafood, and they want to know that their seafood was caught from a sustainable fishery.
Unique blockchain technology underpins the data captured at each scan to ensure the data cannot be tampered with, ensuring customers paying for MSC Certified Glacier 51 Toothfish are in fact buying the real product.
A big thanks to Anthony Zeater and Devon Long from Open SC for being there on the day to accept the award on our behalf. And thank you to the MSC for championing sustainable seafood around the world.
Visit here for more on Austral’s seafood traceability program